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VintageCity Seller Center

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Japan's First Vintage Fashion App

Vintage.City
Seller Center

Anyone can easily sell vintage fashion items and manage and promote them from online stores to offline stores.

Learn more about our service

An easy and convenient Way to sell items

Professional Seller
(corporations/ individual business owners)
You can register your items using a dedicated sales tool called "MySmartStore" and sell them on Vintage.City.

Learn more about how to use MySmartStore Get help with MySmartStore registration

Once you send a request email, Vintage.City Shop Advisor
will provide detailed assistance.

Benefits of using
MySmartStore sales tool:

Specialized payment and order management system

You can receive orders directly without separate contact with buyers to quickly and conveniently generate income.

Manage items on multiple devices

You can register items using mobile, PC, and tablet devices.

More opportunities
for item exposure
on Vintage.City

Items registered through MySmartStore are highlighted in Vintage.City, making them more visible to potential buyers.

Support for various promotions - Coupon/Point

You can increase your sales volume by offering various sales promotions to buyers, such as coupons and points.

Personal Seller Anyone can sell vintage fashion items through Vintage.City, including individuals. Introduce and trade your unique fashion items from your closet.

You can register your items using Vintage.City's item registration tool and trade with various users.

You can sell your items in a variety of ways by directly communicating with buyers via chat and connecting to the websites or social media accounts.

How to manage my store Place

If you own an offline store, you can manage your store on Vintage.City and showcase your attractive place to Vintage.City users from around your store to across the country.

The benefits of using Place on Vintage.City:
  1. You can introduce various information about your store, such as its location, atmosphere, items for sale, and discount information to Vintage.City users.
  2. You can increase the chances of customers visiting your store.
How to use Place:
  1. Check if your store is already listed on Place and apply for administrator rights. If your store is not listed, you can directly register and become an administrator.
  2. Once you become an administrator, your Place will be added to your profile and you can manage various information about your Place.

Fascinating and Unique Shops in Vintage.City

Currently, over 1,956 sellers are successfully conducting online sales activities, and more than 1,989 offline shops nationwide are participating.

  • kindal
  • albatross
  • hakui
  • bring
  • amore
  • jam
  • ragtag
  • binga
  • epic
  • vers
  • sotajapan
  • dannu
  • renga
  • mumu
  • suprising
  • buyers
  • oldgreen
  • nopainnogain
  • cave
  • nipponsaritote
  • fuv
  • stepahead
  • berberjin
  • utas
  • kinsella
  • allu
  • flamingo
  • wego
  • spinns
  • frankblack

Voice from the Sellers Working with Vintage.City

I kept adding 5 items a day and started to see the difference after registering more than 100 items. Before using Vintage.City, most of my online shop's customers were local, but after using Vintage.City, I began receiving inquiries and purchases from all over the country. Also, more people have been coming to my store after seeing it on Vintage.City! 

After listing on Vintage.City, we started receiving orders not only from the Kanto region but also from all over Japan, including Hokkaido and Kyushu, where we had not received any orders before. One of the great things about using Vintage.City is its easy-to-use chat feature, which allows us to easily communicate with customers and receive inquiries without any pressure. This makes it easier to send additional information or more detailed photos before purchase, so there are no issues with clothing damage or other issues unique to secondhand clothing.

There wasn't a significant response when I first joined, but now that I have over 200 registered items, the number of visitors to my website has significantly increased. Currently, more than half of the visitors are coming from the Vintage.City app.

Since my store is located in a hard-to-find area,  I have utilized the Vintage.City to draw in more customers.
As a result of joining Vintage.City, my online sales have increased by 2 to 2.5 times!
Also, by regularly uploading new items on the app, I've seen an increase in inquiries through Instagram DMs.

My online sales have tripled, and purchases from the online shop have increased by 60%!
Currently, 70% to 90% of my customers are coming from Vintage.City.
I've found that listing my items on Vintage.City is more efficient than advertising online, and now I'm receiving orders from all over Japan, including Okinawa.

Not only we can introduce our store, but also list our own items for sale, which has led to excellent promotional effects. Although our store has only been open for six months, many customers are visiting us saying, "I can't believe such a store exists!" The age range of our customers is diverse, so we can see that this app is popular among people of all ages and genders. Being able to reach diverse customers through a single app is a significant advantage. Also, with the increasing popularity of the secondhand clothing market, we expect more stores to join the platform, making it a noteworthy app to watch in the future.

Before using Vintage.City, our website was neglected, but after listing our items with outlinks to our website, all 300 items were sold out!
We are also noticing an increase in the number of customers visiting our store.

Outlink: a type of link that allows users to navigate from the Vintage.City app to a seller's own online store or website.

Do you need help?

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For vintage lovers
A trading space for everyone

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